Piano, a global digital content monetization and audience intelligence platform, has announced a Series C funding round that raised $88 million, bringing its total funding to $241 million. The round was led by Updata Partners with participation from Rittenhouse Ventures, LinkedIn, and a host of other investors.
Founded in 2015, Piano provides media companies, masstamilan brands, and e-commerce platforms with a suite of solutions that help them manage and optimize their digital businesses. Its platform includes tools for content management, monetization, audience analytics, and subscription management, among others.
The company’s flagship product, Piano VX, is a myvuhub customer data platform that enables publishers to gain a better understanding of their audiences, create personalized experiences, and optimize their content strategies. Piano VX integrates with a variety of other tools and platforms, including content management systems, marketing automation platforms, and customer relationship management software.
Piano’s customer base includes more than 1,000 media companies, including Gannett, Hearst, and The Economist. The company also works with a number of e-commerce platforms and brands, such as Business Insider, CNBC, and Food52.
The new funding will be pagalsongs used to accelerate Piano’s growth and expand its product offerings. Specifically, the company plans to invest in its customer data platform and continue to build out its suite of solutions for media companies and e-commerce platforms.
“We’re excited to partner with Updata and teachertn Rittenhouse to further accelerate our growth and build on our leadership position in the industry,” said Trevor Kaufman, CEO of Piano. “This funding will allow us to continue to innovate and bring new solutions to market that help our customers better understand and engage their audiences.”
The funding round comes at a time when media companies and yareel brands are increasingly focused on digital content monetization and audience intelligence. With more people consuming content online than ever before, companies are looking for ways to better understand their audiences and monetize their digital content in new and innovative ways.
Piano’s solutions are designed to help companies do just that, by providing them with the tools and insights they need to optimize their content strategies and generate more revenue from their digital businesses.
In addition to its suite of solutions, Piano has also been active in the M&A space, acquiring a number of companies over the past few years. In 2018, the company acquired Newzmate, a personalized content recommendation engine. And in 2019, Piano acquired AT Internet, a digital analytics platform.
Piano’s acquisition strategy is aimed at expanding its capabilities and providing its customers with even more tools and insights. The company plans to continue pursuing strategic acquisitions as it grows and expands its product offerings.
Overall, Piano’s latest funding round underscores the company’s position as a leader in the digital content monetization and audience intelligence space. With a growing customer base, a suite of innovative solutions, and a commitment to innovation and growth, the company is well positioned to continue driving value for its customers and investors alike.